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Introduced major feature changes without telling users or properly validating
Had traction but couldn't get investors interested due to direct competition from facebook
The company had lost $81 million in the 2016 financial year with revenue of just $1.2 million
Placed all bets on an extensive collaboration which resulted in shutting down the company.
Instead of building a great and very simple MVP, created an unstable product with too many features
Had a better product experience however could not find get the community behind it