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Had traction but couldn't get investors interested due to direct competition from facebook
The company had lost $81 million in the 2016 financial year with revenue of just $1.2 million
Placed all bets on an extensive collaboration which resulted in shutting down the company.
Instead of building a great and very simple MVP, created an unstable product with too many features
Big Board, Young Team, Mindless Management -- When you have an overly experienced board, and a technically talented young team who don't see eye to eye, you do not fix it by bringing in an ex-accountant to be COO / Manager, especially if they no idea about startups or tech.