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Couldn't find the market, scaled to fast without proper validation. After raising $125 million they closed their doors.
Focused on customer acquisition and ignored growing churn and the market ceiling
Their specialized juice bags didn't need the $400 juicers. They could be hand squeezed thus making the juicers totally useless.
Setting price point out of range. Kuvee sold a $178 wine bottle that connected to Wi-Fi, raised $6 million, and is now shut down
Shuts Down as competitors raised hundreds of millions to capture marketshare
Started a new B2C product & company with a client based on client's existing business. The plan was to create neat little metal greeting cards that every Pinterest fan must have. Our team would handle "all the web stuff", his team would handle "all the production stuff". Prototype = success! Site = launched! Orders = flowing! One snag: metal cards are really sharp when mass cut, ouch! Idea = fail.
I always wish to build all-in-one product with tools I would love to have. User said they love idea but use no single one features. It 's time to review which is best one to focus.
So I launched without building any sort of story, and I launched right before midnight on Product Hunt so my product didn't even appear on the next day's list of products. I also didn't promote it much, if at all. Just on slack channels I am a part of.
Big Board, Young Team, Mindless Management -- When you have an overly experienced board, and a technically talented young team who don't see eye to eye, you do not fix it by bringing in an ex-accountant to be COO / Manager, especially if they no idea about startups or tech.
When we split the apps back at Foursquare into Foursquare City Guide and Swarm, we made a huge mistake in launching Swarm before Foursquare City Guide was ready based on the imagined schedule for its completion. Because of that we both wound up with half of a major redesign launched for 3 months before the other half caught up, but we also burned out a ton of employees by pushing them really hard over the summer to finish the City Guide half of things
